What's In a Logo?

Vancouver Chronic Wellness Society had the privilege of working with talented graphic designers studying digital marketing at Cornerstone International Career College Canada for our logo and colour scheme. There were submission proposals by Daniela Sánchez of Greenhill Creations and Cassandra Yemella Lozano of Yema de Huevo. The final design chosen was by Cassandra. We wanted to share her thoughtful explanation of the meaning behind the logo as she encapsulated the brief so well!